← GDPR · Data subject rights

Art.21 — Right to object, including to direct marketing

high data-subject-rightsconsent

Requirement

Data subjects may object to processing based on public task or legitimate interests, which must then stop unless compelling legitimate grounds override; objection to direct marketing (including related profiling) is absolute. The right must be explicitly brought to the data subject's attention, at the latest at the first communication.

What the engine looks for

Every group below must be satisfied — by an affirmative statement, not a plan, a hedge or a denial — for the control to count as covered. A term ending in … matches any word it begins. Supporting terms do not change the verdict — they raise confidence and distinguish a policy that names a mechanism from one that gestures at a category.

Required element 1 — any one of
objectobjectionopt outopt-outunsubscribe
Required element 2 — any one of
direct marketingmarketinglegitimate interestprofilingprocessing
Supporting terms — specificity signals
article 21absolutecompelling legitimate groundsfirst communicationevery emailsuppression liststop processing
Contradiction markers

Finding any of these outranks coverage — a policy that admits the gap is worse than silence.

cannot opt out no unsubscribe cannot unsubscribe

Equivalent controls elsewhere

Matched on shared topics. Satisfying this control usually moves these too.

FrameworkControlTitleShared topics
CCPA/CPRA 1798.105 Right to delete data-subject-rights
CCPA/CPRA 1798.106 Right to correct data-subject-rights
CCPA/CPRA 1798.110 & 1798.115 Right to know and access data-subject-rights
CCPA/CPRA 1798.120 Right to opt out of sale and sharing consent
CCPA/CPRA 1798.120(c)-(d) Opt-in consent to sell or share minors' information consent
CCPA/CPRA 1798.121 Right to limit use of sensitive personal information consent
CCPA/CPRA 1798.125 Non-discrimination and financial incentives data-subject-rights
CCPA/CPRA 1798.130(a)(1)-(2) Methods for requests and 45-day response data-subject-rights